This Year in Search 2022: Insights into the changing Filipino mindset | BMPlus

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This Year in Search 2022: Insights into the changing Filipino mindset | BMPlus
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In today’s fast-paced world, understanding consumer behavior and trends is critical to staying ahead in the game. Know more:

In today’s fast-paced world, understanding consumer behavior and trends is critical to staying ahead in the game. With billions of searches conducted worldwide, the internet provides a treasure trove of valuable insights into what drives human behavior and the trends that will shape our lives in the year ahead.

“If you are a brand where you’re locally sourced, you’re locally manufactured, you’re locally packaged, I think you need to announce that to the world. You need to announce that to your audience. Filipino and Philippine-made search has increased by about 130%. So this is the implication for you as a business.

One of the biggest jumps in search terms in 2021 from 2020 was anxiety and depression. Searches for well-being, exercise, self-improvement, fitness, and health have all taken an increase, about 23, 24% increase.Queries for flexible work arrangements, hybrid work, and work-from-home increased by 77%. The keyword with the largest gain is remote work.

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