It's like 'The Emoji Movie' for logos, but critically acclaimed.
The Big Picture Every now and again a movie comes along that makes one wonder how it ever legally got made, with that sentiment proving doubly true for Logorama, an Oscar-winning animated short that built an entire world from the chaos of thousands of anthropomorphized logos colliding into one another.
When Ronald McDonald kidnaps Big Boy , he kicks the Haribo Boy square in the head, showing how this film isn’t afraid to eviscerate its brands, even if they’re children. There are no heroes in this world, this is especially apparent when a cataclysmic earthquake strikes out of nowhere, as if to suggest that the world is collapsing under the weight of its own corporate greed.
Under the Lanham Act , a logo or brand icon must be used in a way that attempts to pass for advertising something else, rather than representing its actual brand, in order to justify infringement. Basically, if no consumers are confused, then it’s good to go, ironic given that the legality of Logorama was obtained through authenticity rather than exploiting any legal loopholes.
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