For over a decade, marg_arriagada was Sephora’s chief merchant, ushering new talent into the beauty industry. But then another calling, well, came calling: valdebeauty, a refillable lipstick collection. She spoke to MissAsiaMilia about how it happened
, and she vividly remembers her mom’s last days where she wouldn’t remember her daughter, Arriagada, but whenever a lipstick was taken out, she would perk up. “She would flutter her eyelashes, she’d get ready and puck her lips up for application, and then she would look in the mirror and not realize she was seeing herself in the reflection, and she would kiss the mirror because she saw a beautiful woman,” Arriagada remembers.
Eventually, she gave in after realizing that there was no lip product on the market that felt special or personal enough that she could buy and wear in honor of her mother. She wanted something that celebrated strength, inner strength, and resilience for women, everything that represented her mom so she made it her duty to create a brand that felt “worthy and significant.”It taught me the gifts I had. I learned that my talent lies in the ability to humanize the business aspect of the brand.
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