An increasing number of sex tech startups are led by women and this shouldn’t come as a surprise considering those who identify as women know best what works for them sexually.
As is the tech sector, the sex industry is notoriously dominated by men. The mashup of both industries, dubbed “sex tech,” represents a 30 billion dollar business including everything from sex toys to apps that track your period. Traditionally, the sex industry has catered to male identities, with women’s sexuality being an accessory intended for a man’s pleasure.
"We want to empower women to tap into their sexuality more easily, and on their terms," Gutierrez, Dipsea's CEO, told BUST."Listening is fun and sexy, but it also helps shape listeners' understanding and communication of their own interests, helps partners find new intimacy, and cultivates greater self-love and confidence."
While in the process of developing the app, Gutierrez and Keegan, Dipsea's CTO, learned that 90 percent of women use “mental framing,” or using one’s imagination to create sexually stimulating scenarios. “Audio is amazing because it’s imaginative; it requires you to paint a picture in your brain that’s very stimulating and it’s super intimate and very personal,” Gutierrez told TechCrunch.
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