The Psychology Behind Panic-Buying – And How To Avoid It

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The Psychology Behind Panic-Buying – And How To Avoid It
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People are stockpiling toilet paper, pasta, canned goods, hand sanitizer and soap. Why, and what impact is it having?

and the impulse to stockpile may seem a reasonable reaction to the situation. But it’s important to know panic-buying makes a bad situation worse. Not just because stocks run low and other people can’t access the goods they need, but for anyone stockpiling themselves.

“The news is saturated with people dying or feeling ill,” she says. “Listening to that kind of news, day in day out, is going to trigger our survival instinct even more. Generally human beings aren’t very good at dealing with uncertainty, this is their way of having some certainty.” The BRC is now working with the government to find ways to mitigate the impact of coronavirus on the supermarket sector. It has given the government a list of regulations – such as extending drivers’ hours and giving flexibility on delivery times to stores – that would ease pressure in the supply chain.We need to cope with the outbreak with other strategies, suggested Blackburn. The first is very simply too inform yourself with good quality information you can trust.

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