'The ad you’re about to watch was rejected by ABC & the Oscars from airing during this year’s award show' via glamourmag
, a company focused on the postpartum needs of women, went ahead and posted the ad on its Instagram feed for all to see. "The ad you’re about to watch was rejected by ABC & the Oscars from airing during this year’s award show," the caption reads. "It's not 'violent, political' or sexual in nature. Our ad is not 'religious or lewd' and does not portray 'guns or ammunition.' 'Feminine hygiene & hemorrhoid relief' are also banned subjects.
Many of the commenters on the brand's post agreed. "Such a beautiful ad. I completely teared up. It brought me right back to having my babies and that our bodies are so badass. Thank you for creating this. It is beautiful. If anything you have impacted me today," one wrote.
While the Frida Mom postpartum ad may not get its moment on Hollywood's biggest night, it's still making an impact on normalizing the experience of so many women—and that's a very good thing.
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