The spot showcases some of the realities women face in the days after giving birth.
As Hollywood&aposs A-list prepares to walk down the red carpet at tonight&aposs Academy Awards, a new Frida Mom postpartum ad is causing some controversy after being rejected by the Oscars for being"too graphic."
The commercial shows a new mom in the first days after giving birth, facing the realities of what is happening to her body. You can see her postpartum belly, the mesh underwear given to new moms at the hospital, her struggle to go to the bathroom, the pad she must wear as her body continues to bleed—all while a newborn is crying in the background.
Frida Mom, a company focused on the postpartum needs of women, went ahead and posted the ad on its Instagram feed for all to see."The ad you’re about to watch was rejected by ABC & the Oscars from airing during this year’s award show," the caption reads."It&aposs not &aposviolent, political&apos or sexual in nature. Our ad is not &aposreligious or lewd&apos and does not portray &aposguns or ammunition&apos.
Many of the commenters on the brand&aposs post agreed."Such a beautiful ad. I completely teared up. It brought me right back to having my babies and that our bodies are so badass. Thank you for creating this. It is beautiful. If anything you have impacted me today," one wrote.
While the Frida Mom postpartum ad may not get its moment on Hollywood&aposs biggest night, it&aposs still making an impact on normalizing the experience of so many women—and that&aposs a very good thing.
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