Alicia Keys is once again rewriting the beauty narrative with Keys Soulcare: 'The only beauty standard is the one you create.”
, all of which Keys debuted on the Met Gala red carpet—she’s rewriting that narrative once again.
The first Keys Soulcare makeup launches—tinted lip balm, cream blush, brow gel, and complexion brush—follow the hybrid model of the niacinamide-boosted illuminating serum.It’s an exercise in navigating between the all-or-nothing poles. There might be absolutists who shake their heads at her return to flushed lips and liquid liner. “People like to keep you in that box and never let you out,” says the musician, who tends to avoid the rabbit hole of internet comments.
Such flexibility is embedded in the formulas themselves. The lip balm—offered in five shades, along with a transparent version—imparts a buildable wash of color within an avocado oil–enriched base. Similarly, the cheek tint is designed to mimic a naturalistic flush. The coexistence of a stripped-back aesthetic alongside an adorned one is more than a tenet in Keys’ beauty philosophy.
A likely addition to the rider might be a fresh stack of tinted lip balms, which have arrived just in time for a subset of fans: mothers, like Keys, who appreciate that balance of practical and feel-good. Is there a gift she’s wishing for that hits that same sweet spot? “The only thing I ever usually want for Mother’s Day is about three hours to read,” she says with a laugh, imagining a kid-free afternoon with a bathtub and a book.
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