.IAMQUEENLATIFAH is officially rejoining COVERGIRL, as an owner.
Previously, CoverGirl brought back another former spokesmodel — Nikki Taylor — as the face for the brand’s Simply Ageless line. Now that segment is “gaining market share consistently,” Nabi said. “[Queen Latifah is] going to represent products such as TruBlend, our line that’s going to demonstrate our ability to be one of the most inclusive brands in the U.S. in terms of shades,” Nabi said. TruBlend has more than 50 shades of foundation.
CoverGirl’s turnaround has been years in the making, but it wasn’t until after Nabi joined Coty in 2020 that the brand’s direction solidified. Now CoverGirl is gaining steam again. Coty’s Luxury Division posted $726.4 million in sales for the most recent quarter, up 21 percent year-over-year. Total company sales were nearly $1.2 billion in the quarter, with net income of $50.3 million.
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