It is ironic that in startups defined by innovation and automation, the central skill required for success is one as old as humanity itself.
In order to make sure that all different stakeholders interact positively and productively with your business, you need to understand deeply their point of view - the incentives that drive their behavior.
The first group - the customers, is a ruthless test of the real value that your project is able to generate. If you don’t understand the problems of your target customers, you won’t be able to solve them effectively. This is why interacting with your customers andis a matter of life and death for early-stage startups, especially before reaching product-market fit.
However, you would have a difficult time building up a productive professional network if you let your ego run wild. If you are an unpleasant person to work with, people wouldn’t want to work with you - it’s as simple as that.
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