As Web3 and the Metaverse break into the mainstream, companies should look to the failures of Meta and the Web2 tech giants in order to build a better future.
), has faced its own fair share of privacy scandals in the internet’s current iteration, culminating in Mark Zuckerberg being infamously hauled before the United States Congress to answer for Facebook's inability to combat hate speech and data privacy violations.Meta of prioritizing “profit over the well-being of children and all users” when it came to creating manipulative algorithms that tap behavioral data to persuade users into spending more time on the platform.
Metaverse avatars are a conglomeration of all issues relating to privacy in the digital realm. As a user’s gateway to all Metaverse interactions, they can also offer platforms a lot of personal data to collect, especially if their tech stackbiometric data, like tracking users’ facial features and expressions for the avatar’s own emotes.
Just as many websites today have more effective controls that empower users to opt out of data sharing, Metaverse projects should have clear-cut ways for users to protect their data, whether biometric or not. And the key is to emphasize those elements from the get-go. Another key way to protect consumers is ensuring their data is encrypted and anonymized. Don’t cut corners. Make sure to effectively communicate to customers that their privacy is the number one priority and that they are in control of what is being shared. The Metaverse can be a scary place for users if they don’t know what their data is being used for.
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