India will be a crucial market for Meta’s global e-commerce ambitions, but multiple missteps there are holding it back
growth. But in the massive market of India, Facebook parent company Meta Platforms has fallen far behind in mobile payments, which serve as the crucial last step in closing an online sale.
It needs to get its act together quickly if it doesn’t want to lose out to Google and Walmart in the race for controlling digital payments in the world’s second-largest internet market. Meta has a popular mobile messaging platform in the country with WhatsApp, which has its own local payment service. But so far, the encrypted messaging app has been at loggerheads with the Indian government over multiple issues, all of which are likely impacting its payment ambitions in India.
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