TheKitchen couldn't take the heat. rebeccaarubin breaks down why audiences rejected the heist thriller
“Warner Bros. knew this was going to be a tough sell, as they didn’t support ‘The Kitchen’ like a big summer blockbuster from the get-go,” said Jeff Bock, a box office analyst with Exhibitor Relations. “Case in point, they have ‘Blinded By the Light’ opening this weekend, just a week after ‘The Kitchen.’ Studios usually don’t run films on a conveyor belt unless they’re trying to move it in and out of the public eye as quickly as possible.
“I’ve been doing this for a very long time, and I’ve never seen a gap between the movies that work and the movies that don’t,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. “It’s a cautionary time for us as we greenlight movies.”Some of those bold choices include casting.
“I think audiences are accustomed to seeing comedic actors play it straight, however that doesn’t mean those efforts have necessarily been successful at the box office,” Bock said. “Whenever there are a handful of new releases over any given weekend, there are bound to be box office casualties.” It also bore a striking resemblance to the plot of “Widows,” Fox’s gritty female-fronted mob drama. Perhaps it should have been a red flag that despite solid reviews and a starry cast, “Widows” failed to break out at the box office and ended its run with $76 million globally off a $42 million budget. In the words of“The similarity to ‘Widows’ was certainly a drawback,” Bock said, adding, “All the gun violence issues in the media may have also played a part.
Several more August releases — including Warner Bros.’ musical rom-com “Blinded By the Light,” Universal’s raunchy comedy “Good Boys” and Annapurna’s adaptation of the novel “Where’d You Go, Bernadette” — will continue to test audiences’ hunger for mid-budget fare. Let’s hope next time they bring their appetite.
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