The PopeyesGate restaurant will be the first to sell the chain’s chicken sandwich
The chain’s first-ever chicken sandwich — a buttermilk-battered chicken filet on a brioche bun with pickles and mayo — will be sold at Sweet Dixie Kitchen today and tomorrow as a teaser before it lands on Popeyes menus nationwide next Monday, August 12. Popeyes also filmed this commercial with the mastermind of the original chicken hoax, restaurateur Kimberly Sanchez, recounting the story of the scandal and the Yelp drama that ensued.
”This may seem like an odd pairing at first blush, but considering just how oversaturated the market is for fried chicken sandwiches these days, it makes sense that Popeyes would employ some sort of stunt to launch this product. Most fast food chains now sell fried chicken sandwiches.
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