'The Importance of Email Service Provider in Email Marketing ' by MailBoxV emailmarketing emailmarketingtips
Another benefit is that ESPs can keep track of unsubscribed readers so you don’t need to manually do so. Unsubscribed readers are automatically excluded from any email campaigns. Some ESPs will also unsubscribe a reader if a hard bounce is detected from that email address. Pretty handy and super important to prevent your emails from being flagged as spam.
Not sure if your content is spam-like? Your ESP may have a spammy content checker. If they do, use it to screen your email content before sending out your campaign.
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