As interest in celebrating Valentine’s Day gradually declines, companies are giving consumers a chance to opt-out of those marketing emails that seem to bombard your inbox any time a holiday approaches.
"There is no question the pandemic has disrupted many aspects of Americans’ daily interactions and activities," said NRF President and CEO Matthew Shay. "However, there remains a special significance around Valentine’s Day, and consumers are committed to celebrating friends and loved ones, even if that means having to alter those traditional holiday celebrations."
The COVID-19 pandemic is not only prompting people to celebrate the romantic holiday but to create safe and memorable moments for their significant other. Less and less people are making plans to go out to eat and have a grand night out on the town and are instead planning more subdued celebrations, according to NRF.
"Because of these altered plans, it is no surprise that spending on Valentine’s Day gifts this year has dropped. Those celebrating plan to spend an average $164.76, down $32 on average per person, from a record $196.31 in 2020 right before the pandemic hit," NRF reported. "Consumers still feel it’s important to spoil their loved ones in light of the pandemic," Prosper Insights Executive Vice President of Strategy Phil Rist said. "This year’s total and average spending figures are near record highs, as the second highest in the survey’s history.
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