Gab Waller has not only disrupted the luxury fashion space, she has created an entirely new industry based on fashion sourcing — a role that quite literally didn’t exist a few years ago when she first built her business as a one-woman show back in Australia, in June 2018.
This skill set is one she honed early on, back in one of her first jobs in the immigration department in her native Australia, while working for the government. While it helped sharpen her skills for tracking down information, she soon realized she was way too creative for that career path.
Waller’s business is built on the notion of wanting what’s in demand and hard to secure. It’s the thrill of the hunt and human nature — and Waller’s business is proof of concept that hype culture is real. "I'm a strong believer that sourcing is the future of luxury shopping — and I want to continue to pioneer that,” Waller asserts. “We've seen how e-commerce and resale has disrupted and transformed the fashion industry, and it's now time for sourcing to do the same. This is a whole new career within the industry that didn't exist only a few years ago. I wholeheartedly believe sourcing is the future, and the growth in my business has demonstrated that.
Another reason the attention to detail is so crucial to Waller and those on her team, is the fact that the company deals on a global scale, which means constantly dealing with exchange rates and foreign currencies. The addition of Zelle as a payment method is also something her client base appreciates.
Waller has also built her business on the value of relationships and cultivating them with care, with everyone from her clients to the contacts at the brands she deals with directly, and who she now has on speed dial.
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