The CW is expanding its live sports portfolio with the NASCAR Xfinity Series, composed mainly of young up-and-coming drivers. The network will become the exclusive home to the series beginning in 2025 and extending through the 2031 racing season
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docuseries, which premiered earlier this year, as well as the deal with Saudi-backed LIV Golf League, the Atlantic Coast Conference for live events, and airing of the Atlantic Coast Conference college football and basketball games through 2026-27. “Landing the NASCAR Xfinity Series is a game changer for The CW and our CW Sports division and represents another important building block in our programming strategy,” said Dennis Miller, President of The CW. “Live sports are the most watched television content and with The CW’s national reach, moving NASCAR Xfinity Series to The CW will transform and elevate the viewing experience for the series and its fans.
“CW’s leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television and we are thrilled for the opportunity to partner with them,” added Brian Herbst, SVP, Media and Productions for NASCAR.
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