NASCAR's Xfinity Series races will be broadcast exclusively and entirely on The CW Network starting in 2025 and running for seven years. The deal marks the first time in Xfinity Series history that all races and qualifying will be available free and on an over-the-air channel.
The move marks the latest sports acquisition for The CW, which in recent months has secured the rights, or taken advantage of the opportunity, to broadcast ACC football and basketball and LIV Golf, among other events.
Worth noting: NASCAR's own in-house production group will produce the broadcasts, a departure from the usual procedure of permitting the network — Fox and NBC, in the case of the Cup Series — to handle production duties. How this will affect the editorial independence and perspective of the broadcast team is an open question.
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