Adam Adler, creator of global hit format The Cube, has joined ITV Studios non-scripted label Potato as creative director, as the label merges with Adler’s former employer Gameface. ITV Studio…
Potato has most recently won ITV orders for gameshows , hosted by Ian Wright and Gary Lineker respectively, both of which are co-produced with ITV Studios stablemateAdler said: “For me, Potato is the home of quiz and game, and I can’t wait to see what I can add to that in the coming months.”
Kelpie said 2021 had been a “meteoric year of growth” for Potato, with Adler’s hire signalling the label’s “unbridled ambition to be one of the UK’s foremost content producers.”
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