Trans issues are currently front and center in America’s culture war. Now, Bud Light has found itself in the eye of the storm (via voxdotcom)
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said in an emailed statement to Vox. “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.
stuff. They’re looking for ways to quote-unquote align their values with customer segments that they think maybe they can still find some loyalty in.”— it’s good business to at least appear LGBTQ-friendly. Bud Light isn’t lost on that.with Alissa Heinerscheid, Bud Light’s vice president of marketing, has started to make the rounds in which she acknowledged some of the brand’s troubles.
In right-wing media, those comments are being spun to suggest Bud Light wants to get rid of its more typical white male demographic, but that’s not really what’s going on. Bud Light has been losing ground to other beers, such as craft beers and Modelo and Michelob Ultra, as well as to spirits, for quite some time now. It’s looking for new customers wherever it can find them.
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