Daily News | Bud Light’s partnership with a trans influencer sparked a right-wing boycott
of herself dressed like Holly Golightly, the iconicIn the video, which is part of a sponsored partnership with Bud Light, Mulvaney promoted the company’s “Easy Carry Contest,” which offers customers the chance at winning $15,000 if they post a video of themselves holding as many cans of Bud Light as possible.
Mulvaney also shows viewers a custom Bud Light can with her face on it, to help celebrate a year since transitioning, which she called her first year of “girlhood.” The can with Mulvaney’s face is not for sale, but the company announced an upcoming line of Pride-themed cans featuring different pronouns.Quickly, the video was met with both positive and negative feedback.
Critics said the beer brand should “know its audience” and demanded Bud Light cut ties with Mulvaney and stop “going woke.” Some posted videos of them
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Country music star John Rich pulls Bud Light from bar over trans influencer Dylan Mulvaney partnershipCountry music singer John Rich said he pulled cases of Bud Light from his Nashville bar as part of a boycott against the brand for partnering with transgender activist Dylan Mulvaney.
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Bud Light VP says brand was 'out of touch' before transgender campaignRight-wing and conservative customers criticized Bud Light's VP Alissa Heinerscheid for the company's decision to offer a sponsorship deal to Dylan Mulvaney.
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Bud Light called out for staying silent amid Dylan Mulvaney controversyBud Light is being slammed for not speaking out amid calls for a boycott due to the brand's relationship with trans influencer and activist Dylan Mulvaney.
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Bud Light’s marketing VP was inspired to update ‘fratty,’ ‘out of touch’ brandingAlissa Heinerscheid did an interview with the podcast “Make Yourself At Home” on March 30, where she discussed her work in transforming the Bud Light brand.
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