Advertising has turned its attention to what it hopes will be the next new engine of growth for the industry: direct-to-consumer marketers
.
Direct-to-consumer businesses, which offer everything from mattresses to toothbrushes to home workouts, start by cutting out middlemen such as physical retail distributors. And they relentlessly focus on measures such as the cost to acquire a new customer—while relying on advertising, usually on social media, as the main way to grow.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
WPP Chief Mark Read Is Tasked With Giant Turnaround Amid Ad-Industry UpheavalNine months in, CEO Mark Read talks about the threat of consulting firms, whether the tech giants should be broken up, and the impact of privacy regulation.
Baca lebih lajut »
Budweiser's Father's Day Ad Celebrates Stepdads In The Most Beautiful WayThere is absolutely no way you won't cry.
Baca lebih lajut »
Dems prepare 9-figure ad onslaught to blunt Trump’s head startDemocratic super PACs are set to soon launch a yearlong $150 million advertising onslaught countering the millions the president’s campaign has already spent targeting voters
Baca lebih lajut »
Warriors congratulate NBA champion Raptors in Toronto newspaper adThe Golden State Warriors took out a full-page advert in the Toronto Star on Mon...
Baca lebih lajut »
Google’s Ad Dominance Explained in Three ChartsGoogle is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust action. Here’s a look at the tech giant’s advertising dominance, in three charts.
Baca lebih lajut »
Ed Sheeran Proudly Puts Ketchup on His Fancy Meal in Hilarious Heinz Ad: WatchEd Sheeran's love for Heinz ketchup has gone commercial -- literally. The ginger-haired singer stars in a new Heinz ad that was unveiled Monday (June 17).
Baca lebih lajut »