Google dominates the ad business at every point between an advertiser and a publisher. Here's how it works.
Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector.
Google is the major force at every layer between advertisers and websites, providing tools used in the many steps of purchasing and selling online ads—whether they are meant to...
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This chart shows just how much Facebook, Google and Amazon dominate the digital economy2 out of every 3 digital ad dollars in the US goes to Facebook, Google or Amazon, according to eMarketer data.
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