The SheaMoisture chief marketing officer has prioritized purpose at every company she’s worked for, regardless of size.
. “First, we recognize that we’re here to serve,” she said. “Coming from the mindset of serving the consumer and serving our end user. That’s the mindset of all of the teams and what I focus on. It sounds clichéd, but it’s always been about the consumer first — what are her needs, what are her desires, and what can we anticipate?”
Anticipation is also central to her ethos: speed and agility are part of her growth strategy. “One of the things I loved about working in more of an entrepreneurial environment was that you don’t have a lot of time, you don’t have the luxury of overanalysis, analysis paralysis. Being able to move quickly and nimbly, being able to respond and anticipate, is an art and a science.”
Mitchell Jackson acknowledged that beauty has become “highly personalized, highly customized,” but added that “somewhere, the pendulum shifts and swings back to the middle. I love where we are in beauty now, and as far as we’ve come, there’s still just so far that we have to go — many more voices and skin tones, hair textures, and all of that are just not at the table.”
One of the more heartening developments has been “looking at larger companies figuring out to expand,” she said. “Whether it’s a cosmetics business where they’re expanding shade ranges, or whether it’s a hair care business where they’re really homing in on textures. And we’re seeing indie brand founders take a seat at the table in powerful and meaningful ways.”
Mitchell Jackson expects solutions to become even more personalized, too. “Beauty tech is the new frontier, in terms of how beauty will be revolutionized. We’ve got a million and one shampoo offerings, and as many shades as you can get,” she said. “But the ability to have a customer and [know] how their needs are getting met through the use of tech, that means personalization and customization is where we’re headed.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Mitchell & Ness to Release Major League Baseball CollectionThe sportswear company is releasing a collection of baseball hats for each MLB team after a 20-year hiatus.
Baca lebih lajut »
Son involved in father-son retail theft ring arrested in Philadelphia; father still wanted by policeJahmir's father, 42-year-old Jamaal Mitchell, is still wanted by the police.
Baca lebih lajut »
Donovan Mitchell: ‘I feel like I wasn’t the player I needed to be’ as Cavs make early playoff exit“I didn’t go there. I’m here. They beat us. It’s over with. You know what I mean?” Mitchell said post-game Wednesday. “And I’m happy with what we have, and I didn’t... do my job. That’s where I’m hurt, And I deserve the criticism that comes with that.'
Baca lebih lajut »
Police footage shows Alabama freshman football player sobbing after arrest, ‘I know what I got at risk’“I know what I’ve got at risk, sir,' Tony Mitchell tells police. Mitchell, a former star football player at Thompson High School in Alabaster, was arrested March 15 after a traffic stop and charged with possession of marijuana with intent to distribute.
Baca lebih lajut »
Academy Sports CEO plans to step aside in JuneChief Merchandising Officer Steven Lawrence will take over the chief executive post from...
Baca lebih lajut »
DEA chief grilled over probe into no-bid contracts, hiringLawmakers grilled U.S. Drug Enforcement Administration chief Anne Milgram over millions of dollars in no-bid contracts that are the subject of a watchdog probe into whether the agency improperly hired some of her past associates
Baca lebih lajut »