Spotify reportedly controls 31 percent of the market.
Apple and Amazon Music have reported market shares of 15 and 13 percent
Based on Midia’s claim that there were 523.9 million total music streaming subscribers in Q2 2021, this suggests Spotify had just over 162.4 million subscribers paying for its music streaming service . Midia’s estimates would then put Apple Music at almost 78.6 million subscribers for the quarter, and Amazon Music and China-exclusive Tencent Music at a little over 68.1 million each. YouTube Music follows up in fifth place with an 8 percent market share corresponding to 41.9 million subscribers.
According to Midia, the music streaming market is continuing to grow, and increased by 26.4 percent to the second quarter of last year. Although Spotify’s commanding lead means it’s unlikely to be overtaken anytime soon, Midia notes that its market share dropped from 33 percent in Q2 2020 to 31 percent in Q2 2021, and its growth was outperformed by Amazon and YouTube Music, with the latter growing by over 50 percent compared to a year earlier.
Given these figures date back to the second quarter of last year, they’re unlikely to show the full impact of the lossless audio streaming changes that were made last year. Apple Music, for example, added
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