The $3,499 Apple Vision Pro is out, and people are already comparing it with cheap VR headsets - here’s why it’s a mistake to do that.
Image: Apple Inc., dedicating a large portion of its WWDC 2023 presentation to the new computing device. After revealing the amazing technology that makes the Vision Pro possible, Apple revealed the price tag. At $3,499, it’s even more expensive than I thought it would be. And unsurprisingly, many people have started criticizing the device by comparing it to cheap VR headsets and failed alternatives from the competition.
Specifically, some of these comparisons liken the Vision Pro to all the VR headsets that preceded it, which failed the make VR go mainstream. But this comparison has to stop. Vision Pro is not supposed to be a VR headset, and Apple doesn’t label it as such anywhere. The Vision Pro is Apple’s first “spatial computer,” which sounds fancy. But it’s true. And it’s unlike any of the devices you might have seen or used in the past.
If anything, Microsoft, Meta, Samsung, Google, and Sony might all be looking at ways to make something similar right now. The Vision Pro runs a new operating system, visionOS, and is powered by the M2 System-on-Chip Apple introduced last year. That chip also powers , including the 15-inch version unveiled at WWDC this week, as well as the legacy 13-inch MacBook Pro.No other AR/VR system can put a MacBook on your head. The competition doesn’t even have the chips to do it, let alone the software and design chops. visionOS, by the way, runs all iPad apps in AR.. This is the precursor of a future wearable that will shrink down to the size of a pair of eyeglasses. And those devices will be able to deliver similar spatial computing experiences.
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