Apple hasn’t shown enough content creation in its AR world to justify the pro moniker yet.
Apple announced its $3,499 Vision Pro headset yesterday, and among all of the flashy demos, it got me thinking... what does “pro” actually mean for Apple’s new headset? While the iMac Pro, Mac Pro, and MacBook Pro have all been targeted at high-level professionals in the past, the audience for the Apple Vision Pro is a lot less obvious.
That’s probably because the “pro” label has long lost its meaning across the industry since those early MacBook Pro days. OnePlus, Huawei, Xiaomi, and others started using “pro” monikers on phones before Apple decided to do the same with its iPhone 11 Pro in 2019. At the time, formerand here we are nearly four years later asking the same about a new headset.
“This powerful combination of capabilities makes Apple Vision Pro perfect for the office or for when you’re working remote,” said Allessandra McGinnis, a product manager for Apple Vision Pro, during Apple’s WWDC 2023 keynote. We didn’t really see just how powerful these capabilities are or how well the voice, eye, and hand gestures let you control and manipulate documents. Instead, Apple showed a 10-second demo of team collaboration on a document from the headset wearer’s point of view.
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