Firms like MDisrupt that aim to regulate the digital health industry from within could be a boon for the space's long-term success:
This lack of public research and expert oversight extends across the industry: OnlymHealth apps have had their effectiveness evaluated in the last decade, despite hundreds of thousands being available for download. This puts payers and providers in a balancing act as they try to meet member demands for more convenient digital health solutions, while ensuring the companies they partner with deliver improved clinical outcomes.
Health startups are under greater public scrutiny following the implosion of Theranos and the messy track record of— and we see a strong potential for companies that can help healthcare stakeholders better vet the claims of fast-moving startups. For example, women's health startup Nurx allegedly kept returned birth control pills in a closet shoe organizer and instructed customer service reps to repackage and send out the unused drugs to new customers,However, we could see more rigorous metrics used to evaluate health startups in the future and better guide payer decision making if efforts to self-regulate within the industry take off:
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