The former Freeform and Netflix India alum will serve as exec vp development and content strategy at the network, which is now centralizing all development.
The former Freeform exec willwith ABC Entertainment president Karey Burke and serve as exec vp development and content strategy, a newly created position at the broadcast network. Like she did at Freeform, Sethi will report to Burke.
In her new role, Sethi will guide all of ABC's comedy, drama and longform series development. Additionally, she will be charged with developing new content strategies for the network. Sethi will begin the job Aug. 19. Sethi's new role arrives as ABC and Burke are centralizing all development under Sethi. The network's heads of drama, comedy and longform will all report to Sethi. Burke earlier this month at TCA announced plans to push back into"Simran is a creative force with deep relationships across the industry and a proven track record of finding and championing impactful series that resonate with viewers,” said Burke. “I’m so happy to welcome her back to the Disney team.
L.A.-based Sethi exited Netflix in May following a nearly two-year run as the streamer's creative director for international originals. She opted to depart the job rather than move to India, sources said at the time. During her run with Netflix, Sethi was instrumental in getting the streamer's Indian originals on its feet, growing its roster from one show to 20.
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