Snap's newest camera-glasses are making headlines for their $380 price tag. But what’s most remarkable is how little money the company expects to make.
Snap Inc.'s newest camera glasses are making headlines for their $380 price tag and chic design.
Michael Pachter, an analyst at Wedbush, called Snap’s hardware play a “sideshow,” adding that any profit it throws off is likely to be little more than a rounding error. Snap’s continued investment into face cameras may be less of a business strategy and more of a signal, or a symbol, of the company’s ambitions — and the limited release may serve as a signal to investors that the company isn’t sinking too much cash into what amounts to a pet project.
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