Snap Inc said Tuesday it will launch a new version of its Spectacles sunglasses,...
FILE PHOTO: A woman stands in front of the logo of Snap Inc. on the floor of the New York Stock Exchange while waiting for Snap Inc. to post their IPO, in New York City, NY, U.S. March 2, 2017. REUTERS/Lucas Jackson/File Photo
Snap has struggled to make money from its Spectacles business, and wrote down $40 million in unsold glasses in 2017. Spectacles 3, which will begin shipping in the fall, will cost $380, almost twice the previous version at $200 apiece. It will have dual cameras to add depth and dimension to photos and videos. After uploading the content to messaging app Snapchat, users can add new lighting, landscapes and three-dimensional effects to the images, Snap said.
The company added 13 million users in the second quarter, of which 7 million to 9 million were from the new AR lenses, Snap said.
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