Sonos Finds Its Voice

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Sonos Finds Its Voice
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Sonos’s latest acquisition should help the speaker maker appeal to customers who put a premium on privacy, WSJheard explains WSJWhatsNow

Sonos has wisely tried to stay neutral in Big Tech’s voice-platform war. Sometimes staying neutral means going on the offensive, though.

The speaker maker announced the acquisition of a French company called Snips on Wednesday afternoon. The $37.5 million deal is Sonos’s first since going public last year. It will bring the company ownership of a voice platform it described as “private by design.” The transaction was announced alongside fiscal fourth-quarter results that beat Wall Street’s projections along with a strong...

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