Sonos Acquires Voice Assistant Startup Snips for $37.5 Million

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Sonos Acquires Voice Assistant Startup Snips for $37.5 Million
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Sonos Acquires Voice Assistant Startup Snips for $37 Million

for smart speakers and other devices. Sonos spent $37.5 million in cash on the startup, and is gaining a European office with over 50 staffers as well as voice-specific patents through the deal.Wednesday that the company wasn’t planning to compete with Amazon’s Alexa or the Google Assistant, which are both available on voice-enabled Sonos speakers. “We are not building an ask-anything assistant,” Spence said. Instead, the goal of the acquisition was to build something a lot more music-specific.

“It’s an option we want to provide customers,” Spence said. “Freedom of choice has been a big part of our message.”quarterly earnings report Analysts had expected losses of $0.21 per share on revenue of $289.4 million. Spence said that a lot of the quarterly cost increases were driven by investments into research and development, which included opening an office in San Francisco and hiring a significant portion of the engineering staff of the failed robotics startup Anki. “We saw a lot of new opportunities ahead,” Spence said about the company’s R&D roadmap.

That may sound like a small increase, but for Sonos, it’s significant: Existing customers registered 37% of all products bought in fiscal 2019. Company executives have been arguing for some time that Sonos owners tend to buy more Sonos speakers over time, further fueling the company’s growth. Spence admitted Wednesday that this part of his company’s story hasn’t been as widely understood by the public market yet. “We haven’t done a good enough job in getting across to investors,” he said.

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