Smart speaker advertising could be part of the future of audio - Business Insider

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Smart speaker advertising could be part of the future of audio - Business Insider
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Smart speakers have been been reluctant to bombard users with ads, but that could be about to change

Google, Facebook and other internet companies reap tens of billions of dollars in revenue every year by putting ads on the screens of computers and smartphones. As consumers turn to voice-based devices like smart speakers to get the morning news, look up the score of last night's ball game and send messages, visual ads seem to be in a prime position to get squeezed out.

Amazon, which makes the Echo line of smart speakers, and Google, which makes the Home smart speakers, don't currently run paid advertisements on their smart speakers.

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