Senators renew call for investigation of smaller AR-15 rifle targeted toward children
"What we have here is a scaled-down 20% scaled down 22 long rifle that looks and feels and operates just like mom or dad's gun," said Eric Schmid, the owner of Schmid Toolwith organizers of The Shooting, Hunting, Outdoor Trade Show in 2022.
WEE 1 Tactical also advertises the gun as having a unique "tamper resistant safety" mechanism, which it claims requires the strength and dexterity of an adult to disengage. Since its initial launch, the branding of the weapon on WEE1 Tactical's website does not include the original skull and crossbones logo; instead, their website prominently shows an image of a child aiming the rifle with the assistance of an adult.
The senators said even if WEE1's marketing did not contain any false statements, they could still result in harm, referring to the litigation between Remington Company and the parents of victims of the deadly Sandy Hook Elementary School shooting in 2012 that killed 26 people. In that lawsuit, relatives of nine victims alleged that Remington targeted troubled young men in their marketing materials.
"This is an open and shut case. This particular company is obviously marketing to kids. That's the entire intention of the gun," Sen. Chis Murphy, D-Conn., whose district includes Sandy Hook, said at the press conference. "But let's just be clear, makers of AR-15s that are being sold today that we think of as being marketed primarily to adults are also being marketed to kids.
Sen. Dick Durbin, D-Ill added that the marketing bears similarity to the tobacco industry's marketing to the youth. He said the Senate Judiciary Committee would look into the matter.
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