Seven U.S. senators are renewing calls for the FTC to open an investigation into the marketing of assault-style rifles after the unveiling of the JR-15, a long rifle the manufacturer advertises as a smaller AR-15 geared towards younger users.
in May 2022 to Lina Khan, the chair of the Federal Trade Commission, requesting the commission open an investigation into "the marketing of highly lethal firearms, including assault-style rifles, to impressionable young people."
In their letter, the senators accused WEE1 Tactical of being "just a single actor in a long line of unscrupulous gun manufacturers that have worked for years to market their products to a young audience." They asked the FTC to take action against WEE1's "unfair" marketing that could lead to harm or death.
The senators said even if WEE1's marketing did not contain any false statements, they could still result in harm, referring to the litigation between Remington Company and the parents of victims of the deadly Sandy Hook Elementary School shooting in 2012 that killed 26 people. In that lawsuit, relatives of nine victims alleged that Remington targeted troubled young men in their marketing materials.
"This is an open and shut case. This particular company is obviously marketing to kids. That's the entire intention of the gun," Sen. Chis Murphy, D-Conn., whose district includes Sandy Hook, said at the press conference. "But let's just be clear, makers of AR-15s that are being sold today that we think of as being marketed primarily to adults are also being marketed to kids.
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