Senators vented their frustration over the use of foreign stock footage in the video of the DOT for the launch of its new P49-million “Love the Philippines” advertising campaign. | BPinlacINQ
“We expect Secretary [Christina] Frasco to make right whatever went wrong, and ensure that the integrity of our brand will not be diminished due to an ‘oversight,’” the senator added.
“The DOT should also be more discerning and critical on pegs, concepts, storyboards, and drafts that ad agencies present to them. There are also lapses on the part of the client,” she said. “It’s frustrating to know that even the government can fall victim to blunders in a marketing campaign that supposedly aims to promote the Philippines’ unique character, natural beauty and cultural attractions,” she said in a statement.The lawmaker was dismayed at how government was seemingly scammed by the release of the promotional video.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Netizens slam, praise DDB Philippines, DOT over 'Love The Philippines' campaignDDB Philippines and the Department of Tourism face criticism from a number of netizens outraged by what they perceive as a blatant mistake on the use of stock footage, while other netizens praise the new slogan
Baca lebih lajut »
Ad firm admits ‘foreign stock footage’ used in PH promoAdvertising agency DDB Philippines apologized to Tourism Secretary Christina Frasco and the public for using “non-original/stock footage” of travel destinations in other countries for the 'Love the Philippines' campaign’s promotional video.
Baca lebih lajut »
DOT now investigating alleged use of stock videos in ‘Love the Philippines’ campaign videoThe Department of Tourism is looking into allegations that the campaign video for the country’s new tourism slogan “Love the Philippines” featured stock videos.
Baca lebih lajut »
DOT probing alleged use of stock footage in ‘Love the Philippines’ videoMANILA, Philippines — The Department of Tourism’s (DOT) is probing the alleged use stock footage taken from other countries in its “Love the Philippines” promotion video. The clips
Baca lebih lajut »
DOT contractor apologizes for stock footage in 'Love the Philippines' videoDDB Philippines, the agency contracted for the launch of the country’s new tourism campaign "Love the Philippines," apologized on Sunday for what it viewed as an "unfortunate oversight" regarding the inclusion of non-original stock footage in an audiovisual presentation.
Baca lebih lajut »
Ad agency apologizes to DOT; admits using stock footage in ‘Love the Philippines’ videoDDB Philippines, the agency that prepared and published the “Love the Philippines” tourism promotion video, apologized to the DOT for including stock footage clips of other countries in its audio-visual presentation. | FArgosinoINQ
Baca lebih lajut »