San Antonio museum partners with IKEA for in-store exhibit celebrating history and meaning behind Juneteenth

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San Antonio museum partners with IKEA for in-store exhibit celebrating history and meaning behind Juneteenth
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The San Antonio African-American Community Archive and Museum has partnered with IKEA for a new mural-style exhibit celebrating Juneteenth that is displayed inside the IKEA Live Oak location.

The San Antonio African-American Community Archive and Museum, also known aS SAAACAM, has partnered with IKEA for a new mural-style exhibit celebrating Juneteenth that is displayed inside the IKEA Live Oak location.

Juneteenth is now a federal holiday commemorating the emancipation of enslaved African-Americans. It originated in Texas and has been celebrated in parts of the United States since 1865.“The thought of being able to celebrate the true emancipation of African descendants here is spectacular,” said Jarmon. “I’m old enough to remember not being able to drink out of a refrigerated water fountain, so to come this far in such a short time is a reason to celebrate.

“It’s about bringing in the community into the store and a way customers can feel themselves represented here within the store, said Janeli Saucedo-Castrejana, loyalty manager of IKEA-Live Oak. “Culture, memories, traditions, all those things are shared within the home.”

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