H-E-B's crowning as the best brand in the Lone Star State was part of a March Madness-style competition. SanAntonio SATX SanAntonioTX SanAntonioFood Texas HEB TexasBusiness
held its own month-long bracketed competition allowing Texans to vote on their favorite Lone Star State-based brand on Facebook, Instagram and Twitter.
In the final round, H-E-B won a decisive victory over Blue Bell Ice Cream to claim the crown. Along the way, the grocery giant faced stiff competition, beating out Buc-ees in the elite eight and Whataburger in the final four. Online observers weren't surprised to see H-E-B take the championship. More appeared confused how Southwest Airlines managed to make a deep playoff run.
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