Pricey Avatar sequel opens shy of forecasts on its box office journey - BusinessWorld Online

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Pricey Avatar sequel opens shy of forecasts on its box office journey - BusinessWorld Online
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James Cameron’s long-awaited Avatar sequel fell short of ticket sales forecasts as it swept into theaters over the weekend, though box office experts said it was too soon to judge whether the movie would recoup its massive costs.

IN LINE WITH the release of James Cameron’s Avatar: The Way of Water, a 3D billboard teaser was unveiled at Bonifacio Global City, Taguig, giving a glimpse into why the film is best experienced in 3D, 4D, and IMAX formats. Located at One Bonifacio High Street, the billboard features the character Kiri, a young Na’vi, seemingly leaping from the screen while riding a Pandoran creature. For information on tickets to the film, visit https://20thcenturystudios.asia/avatar-2-the-way-of-water/ph.

While the numbers came in lower than projections, the global total ranked as the third-highest Hollywood opening of the COVID-19 pandemic, according to Comscore.had the chance to draw large family audiences over the Christmas and New Year’s holidays. The film has little major competition until February.is “built for the long haul, as are almost all James Cameron films,” said Jeff Bock, senior media analyst at Exhibitor Relations Co.

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