James Cameron’s long-awaited “Avatar” sequel fell short of ticket sales forecasts as it swept into theaters over the weekend, though box office experts said it was too soon to judge whether the movie would recoup its massive costs. | Reuters
Box office analysts said “The Way of Water” had the chance to draw large family audiences over the Christmas and New Year’s holidays. The film has little major competition until February.
Studios split ticket sales with theaters, and Cameron has said “The Way of Water” will need to make $2 billion just to break even. Disney has not disclosed the budget and marketing costs. The first “Avatar” and Cameron’s “Titanic”, which also dominated at the box office the year it was released, played in theaters for weeks longer than most movies.
“We know it’s resonating,” he said, noting positive reactions from ticket buyers and film critics. “We are in very good shape.”The sequel was delayed multiple times as Cameron and co-writers crafted a story to be told over four additional movies. A third “Avatar” installment and part of a fourth already have been filmed.
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