Filipino consumers are returning to physical stores, but their digital shopping habits formed during the pandemic continue to be higher than in-store purchases, according to a study by Meta.
The latest Seasonal Holidays Study by Meta revealed that 67 percent of year-end 2021 shoppers surveyed said their purchases were made in-store, but a higher 79 percent also did online purchases. The Meta study by YouGov surveyed nearly 2,000 people aged 18+ in the Philippines in December 2021 to determine their year-end shopping attitudes and behaviors during Mega Sales or shopping holiday promos that normally occur in the month of December.
The study outlined five new year-end Mega Sale Days consumer shopping trends to help businesses maximize every sales moment. Also, Gen Z and Millennials are shopping more on social platforms. Almost 7 out of 10 of those surveyed have discovered and shopped on social platforms, and 76 percent of which tends to be Gen Z and Millennials. Ninety two percent of social shoppers made a spontaneous discovery while shopping online and are 1.3 times more likely to purchase on mobile compared to a non-social shopper. Among social shoppers, 80 percent have purchased a product they discovered via a personalized ad.
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