Pinoy food: Next ‘big thing’ to conquer US | Terry Tang / The Associated Press

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Pinoy food: Next ‘big thing’ to conquer US | Terry Tang / The Associated Press
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Like a lot of chefs, Aaron Verzosa has been hustling the past three years to get Archipelago, his Filipino restaurant in Seattle, through the pandemic and its ripple effects. Know more:

Chef Aaron Verzosa, who is nominated for a 2023 James Beard Award, poses for a portrait in front of capiz windows displayed at his Filipino American restaurant Archipelago Wednesday, May 24, 2023, in Seattle. Verzosa is nominated in the Best Chef: Northwest and Pacific category.LIKE a lot of chefs, Aaron Verzosa has been hustling the past three years to get Archipelago, his Filipino restaurant in Seattle, through the pandemic and its ripple effects.

A Crème Brûlée Tart, made of lemon cinnamon custard, strawberry guava jam, macadamia coconut streusel and ube espuma, a purple yam foam, is shown at Abaca restaurant in San Francisco, Monday, May 29, 2023. Three Filipino restaurants in three different areas of the U.S. will be representing at this year’s James Beard Awards, the culinary world’s equivalent of the Oscars. The awards ceremony is next week in Chicago.

“My thought process when I come up with stuff is, ‘Do I like it?’” he said. “Does it represent me as a Filipino American? Then the second thing that I think about is, ‘Is this approachable to other people? Filipino or otherwise?’ And then I think of a composition that makes it aesthetically beautiful.”

“I would come home from school, be eating my dad’s food and watching these shows,” said Verzosa, who was originally headed to medical school. “At some point, he was like, ‘Hey, listen, Aaron, if you love eating as much as you do, you need to learn how to love to cook.’” There’s no one explanation why other Asian cuisines like Chinese grabbed a bigger foothold in the restaurant industry.

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