He will also remain at the helm of his namesake brand
Most people don’t know what Peter Do looks like, but everyone in downtown New York knows his name. The designer is notoriously private, often obscuring his face in photos. But the name he shares with the brand he started has been the center of nearly every New York Fashion Week conversation since 2018.
Do’s first day is May 15, and he will oversee all creative responsibilities for the women’s and men’s collections. His debut collection, Spring/Summer 2024, will be presented during New York Fashion Week in September. The Peter Do brand isn’t going anywhere, though; he will remain at its helm.Do will report directly to Helmut Lang CEO Dinesh Tandon, who said in a statement that Do’s “clear and innovative approach to design very much aligns with the brand’s ethos and heritage.
NCT’s Jeno opening Peter Do’s spring 2023 show in New York last September, wearing one of Do’s signature backless suit and sharp square-toe platforms.When Lang decided he wanted to show his collection in 1997 earlier than was standard in New York, the entire industry took note, and New York Fashion Week became the first on the fashion month calendar instead of the last. While most brands took decades to ease into the idea of the internet, Lang decided to stream his entire collection in 1998.
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