He will continue to helm his epoynmous brand.
Most recently, Helmut Lang has been designed by a studio team. In the past, others who have held creative roles at Helmut Lang include Mark Howard Thomas, who has been creative director, men’s wear, Thomas Cawson, who has been design director and creative director, denim, and Shayne Oliver, who has been“We are thrilled to have Peter Do join Helmut Lang as creative director. His clear and innovative approach to design very much aligns with the brand’s ethos and heritage.
Helmut Lang, which was established in 1986, is well known for its pioneering minimalism, engagement with artists and challenges to orthodoxy. The brand pays homage to its namesake [Helmut Lang left the industry 18 years ago] with a progressive approach across rtw, special edition capsules and multidisciplinary collaborations.collection, he was quickly seen as the new guard of fashion, building his brand through social media.
In the 2018 interview, he said, “Peter Do is a brand built on the internet. It’s important to remember that just because a brand is online, does not mean it has to be impersonal. This is how our generation interacts. As a brand, we’re embracing this shift. I want my customer to feel connected with the brand.”
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