Peloton will partner with Lululemon on branded exercise apparel and connected fitness content.
The deal, unveiled late Wednesday, will see Pelton become the exclusive content provider for Lululemon, in terms of its connected fitness classes and offerings, with the sportswear group becoming Peloton's primary athletic apparel partner on its website and in its retail stores.
“As a leader in technical athletic apparel, this partnership will create a powerful product offering for Peloton Members and fans," said Lululemon's Celeste Burgoyne."Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”
The partnership may provide Peloton with a boost in both connected fitness members and cash flow, issues highlighted in a disappointing fourth quarter earnings update late last month.
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