Peloton shares soared 30% in extended trading Wednesday after the company announced a five-year partnership with fellow high-end fitness brand Lululemon.
shares jumped 30% in extended trading Wednesday on the news that the company has entered a five-year partnership with Lululemon.
The high-end fitness brands announced they have reached a "multi-dimensional agreement" through which Peloton will supply all of Lululemon's digital fitness content and, in turn, Lululemon will become the primary apparel provider to Peloton.
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Peloton shares soar 30% on digital content partnership with LululemonPeloton shares spiked Wednesday as the company announced a five-year partnership to develop digital fitness content for Lululemon. The fitness company’s stock soared as much as 30% in extended trading. This is breaking news. Please check back for updates.
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Peloton shares soar on digital content, apparel partnership with LululemonAs it announced the Peloton partnership, Lululemon said it would stop selling the Studio Mirror device by the end of the year.
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Peloton Stock Surges on Deal With LululemonPeloton will become Lululemon's exclusive digital fitness provider as the apparel retailer winds down operations of its Mirror segment.
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Peloton's stock jumps on five-year partnership with LululemonThe new partnership will combine digital fitness with workout and athleisure gear starting next month.
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Lululemon and Peloton End Their FeudThe companies strike partnership to sell co-branded apparel; Lululemon will steer Mirror customers to Peloton classes.
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