Lululemon also said it would discontinue selling its Studio Mirror – an interactive “smart fitness” device that features live, on-demand workouts – which has seen lackluster…
Pelton, once a pandemic darling, has taken a series of measures to cut costs.after the athletic apparel maker threatened its own lawsuit over the exercise bike company’s new apparel line. They settled the dispute last year.
Shares of Peloton’s rival Xponential Fitness pared some gains on the news of the company’s deal with Lululemon and were last up 3.6% after the bell.– an interactive “smart fitness” device that features live, on-demand workouts – which has seen lackluster demand in recent months.The company had said earlier this year it was looking to digitize its Mirror business further and focus more on offering content through applications.
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Lululemon and Peloton End Their FeudThe companies strike partnership to sell co-branded apparel; Lululemon will steer Mirror customers to Peloton classes.
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After fighting over connected fitness, Peloton and Lululemon join forcesThe new partnership will combine digital fitness with workout and athleisure gear starting next month.
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Peloton shares surge 30% on Lululemon partnershipPeloton shares soared 30% in extended trading Wednesday after the company announced a five-year partnership with fellow high-end fitness brand Lululemon.
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Peloton's stock jumps on five-year partnership with LululemonThe new partnership will combine digital fitness with workout and athleisure gear starting next month.
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Peloton Stock Surges on Deal With LululemonPeloton will become Lululemon's exclusive digital fitness provider as the apparel retailer winds down operations of its Mirror segment.
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