The US Apple Store is not quite as 'powerful' as you may have expected, at least according to a new report looking at iPhone, iPad, and Mac sales by retail channel.
Like pretty much all other mobile devices in the US, the vast majority of iPhones are sold through carriers, distantly followed by their manufacturers' online and offline shops and then Best Buy and"other" channels.
While that ranking may not come as a shock for many folks who understand the true power of the US wireless industry lies in Verizon, AT&T, and T-Mobile's hands, the carriers' combined 67 percent slice of the iPhone sales pie is probably a lot larger than some of you expected. What's perhaps even more surprising about CIRP's new research are the iPad and Mac sales numbers generated by the US Apple Store. While that is in fact the main retail channel for both product families, its share of sales across the nation is nowhere near as impressive as you may have thought.
We're talking just 29 percent for iPads and 39 percent for Macs, with Amazon holding a large 23 percent slice of the former pie and Best Buy responsible for 26 percent of the latter category. Otherwise put, the US Apple Store doesn't currently hold a majority of sales for either iPads or Macs, with Amazon, Best Buy, mobile carriers, and"mass merchants" each playing their own crucial role in the regional success and financial prosperity of the Cupertino-based tech giant.
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